People hate me when I say it, but a logo does not have to be nice.
A logo has to be right, a logo has to be accurate, a logo has to be smart.
And if it comes out nice – that is just a sweet bonus;)
I love creating ads. I love creating compositions, figuring out hierarchy, positioning elements and seeing it all becoming a tried and true tool for bringing more customers. And when it works, there is nothing that can compete with the satisfaction…
A website is the same shapes and colors, but it moves and clicks, it is just so dynamic and so responsive. If customers come for user experience (and they do:), a good website can double and triple the income of a business.
